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Building Brand Value the Playboy Way

Overview of attention for book
Cover of 'Building Brand Value the Playboy Way'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 The Brand Dream
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    Chapter 2 A Brand is Born
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    Chapter 3 Nurturing a Brand
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    Chapter 4 The First Brand Extensions
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    Chapter 5 Growth Explosion
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    Chapter 6 Defending the Brand
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    Chapter 7 Living the Brand
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    Chapter 8 The Brand Seen and Protested Around the World
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    Chapter 9 A Brand Peaks
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    Chapter 10 A Brand Sees the Error of its Ways and Tries to Give Back
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    Chapter 11 A Changing World
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    Chapter 12 A Changing of the Guard
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    Chapter 13 A Change of Course
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    Chapter 14 A New Focus
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    Chapter 15 New Brand Extensions
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    Chapter 16 The Brand Champion Returns to the Spotlight
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    Chapter 17 A Brand for a New Generation
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    Chapter 18 A Relationship Brand History in Review
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    Chapter 19 The Future of the Playboy Brand
Attention for Chapter 13: A Change of Course
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Citations

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6 Mendeley
Summary Dimensions citations
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Chapter title
A Change of Course
Chapter number 13
Book title
Building Brand Value the Playboy Way
Published by
Palgrave Macmillan, London, January 2009
DOI 10.1057/9780230239586_13
Book ISBNs
978-1-349-36755-9, 978-0-230-23958-6
Authors

Susan Gunelius, Gunelius, Susan

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 50%
Student > Ph. D. Student 1 17%
Student > Doctoral Student 1 17%
Researcher 1 17%
Readers by discipline Count As %
Environmental Science 2 33%
Social Sciences 2 33%
Agricultural and Biological Sciences 1 17%
Computer Science 1 17%

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