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| Chapter title |
New Brand Extensions
|
|---|---|
| Chapter number | 15 |
| Book title |
Building Brand Value the Playboy Way
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230239586_15 |
| Book ISBNs |
978-1-349-36755-9, 978-0-230-23958-6
|
| Authors |
Susan Gunelius |