↓ Skip to main content
What is this page? Embed badge

Building Brand Value the Playboy Way

Overview of attention for book
Cover of 'Building Brand Value the Playboy Way'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 The Brand Dream
  3. Altmetric Badge
    Chapter 2 A Brand is Born
  4. Altmetric Badge
    Chapter 3 Nurturing a Brand
  5. Altmetric Badge
    Chapter 4 The First Brand Extensions
  6. Altmetric Badge
    Chapter 5 Growth Explosion
  7. Altmetric Badge
    Chapter 6 Defending the Brand
  8. Altmetric Badge
    Chapter 7 Living the Brand
  9. Altmetric Badge
    Chapter 8 The Brand Seen and Protested Around the World
  10. Altmetric Badge
    Chapter 9 A Brand Peaks
  11. Altmetric Badge
    Chapter 10 A Brand Sees the Error of its Ways and Tries to Give Back
  12. Altmetric Badge
    Chapter 11 A Changing World
  13. Altmetric Badge
    Chapter 12 A Changing of the Guard
  14. Altmetric Badge
    Chapter 13 A Change of Course
  15. Altmetric Badge
    Chapter 14 A New Focus
  16. Altmetric Badge
    Chapter 15 New Brand Extensions
  17. Altmetric Badge
    Chapter 16 The Brand Champion Returns to the Spotlight
  18. Altmetric Badge
    Chapter 17 A Brand for a New Generation
  19. Altmetric Badge
    Chapter 18 A Relationship Brand History in Review
  20. Altmetric Badge
    Chapter 19 The Future of the Playboy Brand
Attention for Chapter 15: New Brand Extensions
Altmetric Badge

Citations

dimensions_citation
6 Dimensions
Summary Dimensions citations
So far, Dimensions has found 6 publications that cite this research output.

6

The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.