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Mendeley readers
Chapter title |
It’s all about catching the reader’s attention
|
---|---|
Chapter number | 3 |
Book title |
International Advertising and Communication
|
Published by |
DUV, January 2006
|
DOI | 10.1007/3-8350-5702-2_3 |
Book ISBNs |
978-3-83-500455-9, 978-3-83-505702-9
|
Authors |
Edith Smit, Peter Neijens, Marijntje Stuurman |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 50% |
Researcher | 1 | 25% |
Student > Bachelor | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Design | 2 | 50% |
Sports and Recreations | 1 | 25% |
Business, Management and Accounting | 1 | 25% |