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Mendeley readers
Chapter title |
The GLOBE study — applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
|
---|---|
Chapter number | 22 |
Book title |
International Advertising and Communication
|
Published by |
DUV, November 2015
|
DOI | 10.1007/3-8350-5702-2_22 |
Book ISBNs |
978-3-83-500455-9, 978-3-83-505702-9
|
Authors |
Ralf Terlutter, Sandra Diehl, Barbara Mueller |
Mendeley readers
The data shown below were compiled from readership statistics for 97 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 1% |
Serbia | 1 | 1% |
Germany | 1 | 1% |
Austria | 1 | 1% |
Unknown | 93 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 20 | 21% |
Student > Bachelor | 14 | 14% |
Student > Master | 11 | 11% |
Student > Doctoral Student | 7 | 7% |
Researcher | 6 | 6% |
Other | 18 | 19% |
Unknown | 21 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 34 | 35% |
Social Sciences | 12 | 12% |
Economics, Econometrics and Finance | 7 | 7% |
Engineering | 6 | 6% |
Medicine and Dentistry | 3 | 3% |
Other | 14 | 14% |
Unknown | 21 | 22% |