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Marketing

Overview of attention for book
Cover of 'Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Grundlagen des Marketing
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    Chapter 2 Verhaltensgrundlagen des Marketing
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    Chapter 3 Informationsgrundlagen des Marketing
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    Chapter 4 Strategische Marketingplanung
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    Chapter 5 Marketing-Mix: Produkt- und programmpolitische Entscheidungen
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    Chapter 6 Marketing-Mix: Preispolitische Entscheidungen
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    Chapter 7 Marketing-Mix: Distributionspolitische Entscheidungen
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    Chapter 8 Marketing-Mix: Kommunikationspolitische Entscheidungen
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    Chapter 9 Marketing-Mix: Übergreifende Instrumente
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    Chapter 10 Marketingimplementierung
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    Chapter 11 Marketingcontrolling
Attention for Chapter 8: Marketing-Mix: Kommunikationspolitische Entscheidungen
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