Brand Hate

Overview of attention for book

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Book Overview
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Chapter 1 What Is Hate?
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Chapter 2 What Is Brand Hate?
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Chapter 3 Antecedents of Brand Hate
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Chapter 4 Consequences of Brand Hate
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Chapter 5 Semiotics of Brand Hate
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Chapter 6 Legality of Brand Hate: Dilution v. Collusion
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Chapter 7 Managing Brand Hate

Attention for Chapter 2: What Is Brand Hate?

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English

Brand aversion

Cited by user Dutchstudent2608 on 23 Nov 2021

Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its…

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