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The Marketing Challenge for Industrial Companies

Overview of attention for book
Attention for Chapter 3: A Conceptual Framework for Understanding Technical Products
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34 Mendeley
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Chapter title
A Conceptual Framework for Understanding Technical Products
Chapter number 3
Book title
The Marketing Challenge for Industrial Companies
Published by
Springer, Cham, January 2016
DOI 10.1007/978-3-319-30610-0_3
Book ISBNs
978-3-31-930609-4, 978-3-31-930610-0
Authors

Claudio A. Saavedra

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 34 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 7 21%
Student > Ph. D. Student 5 15%
Student > Doctoral Student 3 9%
Student > Master 3 9%
Lecturer 1 3%
Other 1 3%
Unknown 14 41%
Readers by discipline Count As %
Business, Management and Accounting 6 18%
Economics, Econometrics and Finance 6 18%
Social Sciences 3 9%
Computer Science 2 6%
Biochemistry, Genetics and Molecular Biology 1 3%
Other 3 9%
Unknown 13 38%