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| Chapter title |
Introducing New Technical Products into the Market
|
|---|---|
| Chapter number | 12 |
| Book title |
The Marketing Challenge for Industrial Companies
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-30610-0_12 |
| Book ISBNs |
978-3-31-930609-4, 978-3-31-930610-0
|
| Authors |
Claudio A. Saavedra |