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Mendeley readers
| Chapter title |
Industrial Market Segmentation
|
|---|---|
| Chapter number | 5 |
| Book title |
The Marketing Challenge for Industrial Companies
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-30610-0_5 |
| Book ISBNs |
978-3-31-930609-4, 978-3-31-930610-0
|
| Authors |
Claudio A. Saavedra |
Mendeley readers
The data shown below were compiled from readership statistics for 82 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | 2% |
| Canada | 2 | 2% |
| United States | 2 | 2% |
| Korea, Republic of | 1 | 1% |
| Denmark | 1 | 1% |
| Unknown | 74 | 90% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 24 | 29% |
| Student > Ph. D. Student | 11 | 13% |
| Student > Doctoral Student | 8 | 10% |
| Student > Bachelor | 7 | 9% |
| Researcher | 5 | 6% |
| Other | 14 | 17% |
| Unknown | 13 | 16% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 44 | 54% |
| Engineering | 9 | 11% |
| Economics, Econometrics and Finance | 5 | 6% |
| Social Sciences | 4 | 5% |
| Agricultural and Biological Sciences | 3 | 4% |
| Other | 2 | 2% |
| Unknown | 15 | 18% |