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Mendeley readers
| Chapter title |
Industrial Branding
|
|---|---|
| Chapter number | 10 |
| Book title |
The Marketing Challenge for Industrial Companies
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-30610-0_10 |
| Book ISBNs |
978-3-31-930609-4, 978-3-31-930610-0
|
| Authors |
Claudio A. Saavedra |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 100% |
| Student > Master | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 100% |
| Business, Management and Accounting | 1 | 100% |