You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Misinterpreting Customer Orientation
|
|---|---|
| Chapter number | 2 |
| Book title |
The Marketing Challenge for Industrial Companies
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-30610-0_2 |
| Book ISBNs |
978-3-31-930609-4, 978-3-31-930610-0
|
| Authors |
Claudio A. Saavedra |