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Mendeley readers
| Chapter title |
Market Segmentation and Positioning
|
|---|---|
| Chapter number | 4 |
| Book title |
Aerospace Marketing Management
|
| Published by |
Springer, Cham, January 2014
|
| DOI | 10.1007/978-3-319-01354-1_4 |
| Book ISBNs |
978-3-31-901353-4, 978-3-31-901354-1
|
| Authors |
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Malaval, Philippe, Bénaroya, Christophe, Aflalo, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 141 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 4 | 3% |
| Malaysia | 2 | 1% |
| Netherlands | 1 | <1% |
| Kenya | 1 | <1% |
| Hong Kong | 1 | <1% |
| Unknown | 132 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 50 | 35% |
| Student > Bachelor | 22 | 16% |
| Student > Postgraduate | 15 | 11% |
| Other | 11 | 8% |
| Student > Doctoral Student | 8 | 6% |
| Other | 19 | 13% |
| Unknown | 16 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 81 | 57% |
| Economics, Econometrics and Finance | 8 | 6% |
| Social Sciences | 7 | 5% |
| Engineering | 6 | 4% |
| Computer Science | 4 | 3% |
| Other | 17 | 12% |
| Unknown | 18 | 13% |