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memo: The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing (Diversity in European Marketing) http://t.co/jPbavPDD
Diversity in European Marketing
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Migration and Minorities in Europe
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Altmetric BadgeChapter 2 Fighting social isolation through a user-friendly mobile phone: Bazile Telecom
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Altmetric BadgeChapter 3 Changing Media Regulation in Europe: VIASAT3 in Hungary
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Altmetric BadgeChapter 4 Managing early and mature markets in Europe: The UniCredit Group
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Altmetric BadgeChapter 5 Nostalgic Branding in Central Europe
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Altmetric BadgeChapter 6 Diversity in European Retailing
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Altmetric BadgeChapter 7 Private Label Strategies in Europe
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Altmetric BadgeChapter 8 The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing
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Altmetric BadgeChapter 9 How companies organize their European Business: The Role of Regional Headquarters
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Altmetric BadgeChapter 10 Managing consumer’s experiences: Design as a solution for transformation
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Altmetric BadgeChapter 11 European Market Entry – The Case of DeLaval
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Altmetric BadgeChapter 12 Growing with the Wind: The Case of Vestas