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Building Brand Value the Playboy Way

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Cover of 'Building Brand Value the Playboy Way'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 The Brand Dream
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    Chapter 2 A Brand is Born
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    Chapter 3 Nurturing a Brand
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    Chapter 4 The First Brand Extensions
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    Chapter 5 Growth Explosion
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    Chapter 6 Defending the Brand
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    Chapter 7 Living the Brand
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    Chapter 8 The Brand Seen and Protested Around the World
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    Chapter 9 A Brand Peaks
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    Chapter 10 A Brand Sees the Error of its Ways and Tries to Give Back
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    Chapter 11 A Changing World
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    Chapter 12 A Changing of the Guard
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    Chapter 13 A Change of Course
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    Chapter 14 A New Focus
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    Chapter 15 New Brand Extensions
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    Chapter 16 The Brand Champion Returns to the Spotlight
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    Chapter 17 A Brand for a New Generation
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    Chapter 18 A Relationship Brand History in Review
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    Chapter 19 The Future of the Playboy Brand
Attention for Chapter 16: The Brand Champion Returns to the Spotlight
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