Attention for Chapter 81:
Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning across Marketing Courses and University Campuses
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Chapter title |
Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning across Marketing Courses and University Campuses
|
Chapter number |
81 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI |
10.1007/978-3-030-02568-7_81 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Nina Krey, Berrin Guner, Laurie A. Babin, Krey, Nina, Guner, Berrin, Babin, Laurie A.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
3 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
33% |
Student > Ph. D. Student |
1 |
33% |
Unknown |
1 |
33% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
33% |
Business, Management and Accounting |
1 |
33% |
Unknown |
1 |
33% |