Attention for Chapter 33:
A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers’ Attitudes: An Abstract
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Chapter title |
A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers’ Attitudes: An Abstract
|
Chapter number |
33 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI |
10.1007/978-3-030-02568-7_33 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Clécio Araújo, Felipe Pantoja, Obinna Obilo, Araújo, Clécio, Pantoja, Felipe, Obilo, Obinna
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
10 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
1 |
10% |
Lecturer |
1 |
10% |
Student > Postgraduate |
1 |
10% |
Unknown |
7 |
70% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
10% |
Unknown |
9 |
90% |