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Chapter title |
Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing: An Abstract
|
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Chapter number | 127 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI | 10.1007/978-3-030-02568-7_127 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Francesca Bonetti, Patsy Perry, Lee Quinn, Gary Warnaby, Bonetti, Francesca, Perry, Patsy, Quinn, Lee, Warnaby, Gary |