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Aerospace Marketing Management

Overview of attention for book
Cover of 'Aerospace Marketing Management'

Table of Contents

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    Book Overview
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    Chapter 1 Marketing in the Aeronautics Industry
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    Chapter 2 The Individual and Organizational Purchase
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    Chapter 3 Business Marketing Intelligence
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    Chapter 4 Market Segmentation and Positioning
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    Chapter 5 Marketing and Sales Action Plan
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    Chapter 6 Innovation and Product Management
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    Chapter 7 Marketing of Services
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    Chapter 8 Pricing Policy
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    Chapter 9 Selecting Distribution Channels and Sales Team Management
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    Chapter 10 Project Marketing
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    Chapter 11 Communication Policy
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    Chapter 12 Selecting Media
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    Chapter 13 Brand Management
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    Chapter 14 Building Loyalty: Maintenance, Customer Training and Offsets
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    Chapter 15 Alliance Strategies
Attention for Chapter 2: The Individual and Organizational Purchase
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