↓ Skip to main content

Advances in Advertising Research (Vol. 2)

Overview of attention for book
Cover of 'Advances in Advertising Research (Vol. 2)'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Product Placement in Video Games as a Marketing Strategy: An Attempt to Analysis in Disney Company
  3. Altmetric Badge
    Chapter 2 The Impact of Brand Name Placement in Song Lyrics on Brand Attitudes: Does the Attitude toward the Artist Matter?
  4. Altmetric Badge
    Chapter 3 Differences in Children’s Processing of Advergames and TV Commercials
  5. Altmetric Badge
    Chapter 4 Affect is an Important Factor in Processing Alzheimer Disease Awareness Messages
  6. Altmetric Badge
    Chapter 5 Environmental Information Influences on Pro-environmental Behaviour Aimed at Fighting Climate Change: Main and Moderating Effects
  7. Altmetric Badge
    Chapter 6 The Influence of Alcohol Advertising in Underage versus Overage Alcohol Consumption: Affective Responses and Advertising Effectiveness
  8. Altmetric Badge
    Chapter 7 The Effectiveness of Emotional and Rational Regulatory (In)congruent Messages for a Fair Trade Campaign
  9. Altmetric Badge
    Chapter 8 The Impact of Personality Differences on Efficacy, Attitude and Behavioural Intention in HIV/AIDS Fear Appeal Advertising
  10. Altmetric Badge
    Chapter 9 The (B)old and the Beautiful: Investigating the Preference of Senior Consumers Concerning (the Age of) Models Used in Advertising
  11. Altmetric Badge
    Chapter 10 Children’s Advertising Literacy: Do BMI, Body Shape Perception, Self-Esteem and TV Exposure Matter?
  12. Altmetric Badge
    Chapter 11 The Relevance of Life Changing Situations for Media Usage and their Relevance as a Segmentation Strategy for Media Companies and Advertisers
  13. Altmetric Badge
    Chapter 12 An Investigation of Social Media Usage, Brand Consciousness, and Purchase Intention towards Luxury Products among Millennials
  14. Altmetric Badge
    Chapter 13 The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour
  15. Altmetric Badge
    Chapter 14 The Impact of e-WOM: Determinants of Influence
  16. Altmetric Badge
    Chapter 15 Who’s Afraid of Ubiquitous Promotion? Exploring the Effects of Privacy Concerns
  17. Altmetric Badge
    Chapter 16 Determinants of the Impact of Crises on Organizational Reputation: An Experimental Test of Crisis Communication Strategies and the Moderating Impact of Locus of Control
  18. Altmetric Badge
    Chapter 17 Effects of Message Appeal when Communicating CSR Initiatives
  19. Altmetric Badge
    Chapter 18 The Effectiveness of Publicity versus Advertising: A Meta-Analysis
  20. Altmetric Badge
    Chapter 19 Attention Battle; the Abilities of Brand, Visual, and Text Characteristics of the Ad to Draw Attention versus the Diverting Power of the Direct Magazine Context
  21. Altmetric Badge
    Chapter 20 Living Brands: Consumer Reactions toward Online Experienced-based Marketing Communication
  22. Altmetric Badge
    Chapter 21 What is the Best Communication Strategy (Integration vs. Repetition) to Persuade Consumers? An Analysis across Levels of Brand Familiarity
  23. Altmetric Badge
    Chapter 22 Text or Pictures? Effectiveness of Verbal Information and Visual Cues in Advertisements for New Brands versus Extensions
  24. Altmetric Badge
    Chapter 23 Assessing the Quality of Self-reported Measures and the Reliability of Empirical Findings: Exploring Creativity Differences across Worldwide Agency Creatives and Managers
  25. Altmetric Badge
    Chapter 24 Public Opinion towards Digital Billboards in the United States: An Analysis of Recent Polls
  26. Altmetric Badge
    Chapter 25 The Response Surface Process for Optimal Allocation of Media Budgets
  27. Altmetric Badge
    Chapter 26 QR Code Mobile Promotion: An Initial Inquiry
  28. Altmetric Badge
    Chapter 27 Perceived Expertise vs. Perceived Trustworthiness: The Suppressed Effect of Source Type on Review Attitude
  29. Altmetric Badge
    Chapter 28 A Study on the Impact of TV Advertising Contacts during Dinner
  30. Altmetric Badge
    Chapter 29 Effects of Celebrity Endorsers’ Attractiveness and Expertise on Brand Recall of Transformational and Informational Products
  31. Altmetric Badge
    Chapter 30 A Procedure for the Development of Fictitious Advertisements in Multi-country Research: Crafting Messages with Hard-sell and Soft-sell Appeals
  32. Altmetric Badge
    Chapter 31 Figuratively Bleeding or Just Bleeding? Exploring Consumers’ Personal Values and Emotions within Simple and Rhetorically Constructed Violent Ad Contexts!
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

twitter
1 tweeter

Citations

dimensions_citation
3 Dimensions

Readers on

mendeley
96 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Advances in Advertising Research (Vol. 2)
Published by
Springer Science & Business Media, June 2011
DOI 10.1007/978-3-8349-6854-8
ISBNs
978-3-83-496854-8, 978-3-83-493134-4
Editors

Okazaki, Shintaro

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 96 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 3 3%
Turkey 1 1%
Unknown 92 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 24 25%
Student > Ph. D. Student 22 23%
Student > Doctoral Student 13 14%
Student > Bachelor 7 7%
Researcher 7 7%
Other 18 19%
Unknown 5 5%
Readers by discipline Count As %
Business, Management and Accounting 40 42%
Social Sciences 17 18%
Computer Science 9 9%
Economics, Econometrics and Finance 7 7%
Psychology 4 4%
Other 8 8%
Unknown 11 11%