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Mendeley readers
Chapter title |
Differences in Children’s Processing of Advergames and TV Commercials
|
---|---|
Chapter number | 3 |
Book title |
Advances in Advertising Research (Vol. 2)
|
Published by |
Gabler, January 2011
|
DOI | 10.1007/978-3-8349-6854-8_3 |
Book ISBNs |
978-3-83-493134-4, 978-3-83-496854-8
|
Authors |
Martin K. J. Waiguny, Ralf Terlutter |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 6 | 38% |
Lecturer | 3 | 19% |
Student > Bachelor | 3 | 19% |
Researcher | 2 | 13% |
Lecturer > Senior Lecturer | 1 | 6% |
Other | 1 | 6% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 31% |
Social Sciences | 4 | 25% |
Economics, Econometrics and Finance | 2 | 13% |
Computer Science | 1 | 6% |
Materials Science | 1 | 6% |
Other | 0 | 0% |
Unknown | 3 | 19% |