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Chapter title |
The (B)old and the Beautiful: Investigating the Preference of Senior Consumers Concerning (the Age of) Models Used in Advertising
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Chapter number | 9 |
Book title |
Advances in Advertising Research (Vol. 2)
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Published by |
Gabler, January 2011
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DOI | 10.1007/978-3-8349-6854-8_9 |
Book ISBNs |
978-3-83-493134-4, 978-3-83-496854-8
|
Authors |
Katarina Panic, Verolien Cauberghe, Delphine Verhoye |