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Mendeley readers
Chapter title |
QR Code Mobile Promotion: An Initial Inquiry
|
---|---|
Chapter number | 26 |
Book title |
Advances in Advertising Research (Vol. 2)
|
Published by |
Gabler, January 2011
|
DOI | 10.1007/978-3-8349-6854-8_26 |
Book ISBNs |
978-3-83-493134-4, 978-3-83-496854-8
|
Authors |
Shintaro Okazaki, Morikazu Hirose, Hairong Li |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 15 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 20% |
Student > Master | 3 | 20% |
Student > Ph. D. Student | 1 | 7% |
Lecturer | 1 | 7% |
Unspecified | 1 | 7% |
Other | 0 | 0% |
Unknown | 6 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 20% |
Computer Science | 2 | 13% |
Agricultural and Biological Sciences | 1 | 7% |
Unspecified | 1 | 7% |
Social Sciences | 1 | 7% |
Other | 1 | 7% |
Unknown | 6 | 40% |