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Chapter title |
Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results
|
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Chapter number | 18 |
Book title |
Advances in National Brand and Private Label Marketing
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Published by |
Springer, Cham, January 2018
|
DOI | 10.1007/978-3-319-92084-9_18 |
Book ISBNs |
978-3-31-992083-2, 978-3-31-992084-9
|
Authors |
Yutian Shen, Jack Cadeaux |