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The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
Advances in National Brand and Private Label Marketing
Springer, Cham, January 2018
Marta Rey-García, Ana Regueiro Otero, Vanessa Mato-Santiso
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||4||36%|
|Student > Doctoral Student||1||9%|
|Student > Ph. D. Student||1||9%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||8||73%|