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Mendeley readers
Chapter title |
The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
|
---|---|
Chapter number | 11 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2018
|
DOI | 10.1007/978-3-319-92084-9_11 |
Book ISBNs |
978-3-31-992083-2, 978-3-31-992084-9
|
Authors |
Marta Rey-García, Ana Regueiro Otero, Vanessa Mato-Santiso |
Mendeley readers
The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 42 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 12% |
Student > Master | 5 | 12% |
Student > Doctoral Student | 3 | 7% |
Lecturer | 2 | 5% |
Other | 2 | 5% |
Other | 6 | 14% |
Unknown | 19 | 45% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 31% |
Unspecified | 2 | 5% |
Arts and Humanities | 2 | 5% |
Economics, Econometrics and Finance | 2 | 5% |
Computer Science | 1 | 2% |
Other | 3 | 7% |
Unknown | 19 | 45% |