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A Concise Guide to Market Research

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Chapter title
Data
Chapter number 3
Book title
A Concise Guide to Market Research
Published by
Springer, Berlin, Heidelberg, January 2019
DOI 10.1007/978-3-662-56707-4_3
Book ISBNs
978-3-66-256706-7, 978-3-66-256707-4
Authors

Marko Sarstedt, Erik Mooi