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A Concise Guide to Market Research

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Chapter title
Communicating the Results
Chapter number 10
Book title
A Concise Guide to Market Research
Published by
Springer, Berlin, Heidelberg, January 2019
DOI 10.1007/978-3-662-56707-4_10
Book ISBNs
978-3-66-256706-7, 978-3-66-256707-4

Marko Sarstedt, Erik Mooi