You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Introduction to Market Research
A Concise Guide to Market Research
Springer, Berlin, Heidelberg, January 2019
Marko Sarstedt, Erik Mooi
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||50%|
|Student > Master||1||50%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||50%|
|Economics, Econometrics and Finance||1||50%|