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Growing Brands Through Sponsorship

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Attention for Chapter 1: Introduction
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Chapter title
Introduction
Chapter number 1
Book title
Growing Brands Through Sponsorship
Published by
Springer Gabler, Wiesbaden, January 2015
DOI 10.1007/978-3-658-07250-6_1
Book ISBNs
978-3-65-807249-0, 978-3-65-807250-6
Authors

Philip Gross