You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Hypotheses Testing and Discussion of Results
|
|---|---|
| Chapter number | 6 |
| Book title |
Growing Brands Through Sponsorship
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-07250-6_6 |
| Book ISBNs |
978-3-65-807249-0, 978-3-65-807250-6
|
| Authors |
Philip Gross |