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| Chapter title |
Conceptual Framework
|
|---|---|
| Chapter number | 3 |
| Book title |
Growing Brands Through Sponsorship
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-07250-6_3 |
| Book ISBNs |
978-3-65-807249-0, 978-3-65-807250-6
|
| Authors |
Philip Gross |