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Growing Brands Through Sponsorship

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
1 tweeter

Citations

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2 Dimensions

Readers on

mendeley
24 Mendeley
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Title
Growing Brands Through Sponsorship
Published by
Gabler Verlag, January 2015
DOI 10.1007/978-3-658-07250-6
ISBNs
978-3-65-807249-0, 978-3-65-807250-6
Authors

Gross, Philip, Philip Gross

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 24 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 4 17%
Student > Master 4 17%
Student > Bachelor 4 17%
Student > Doctoral Student 2 8%
Lecturer 2 8%
Other 2 8%
Unknown 6 25%
Readers by discipline Count As %
Business, Management and Accounting 9 38%
Arts and Humanities 2 8%
Social Sciences 2 8%
Sports and Recreations 1 4%
Energy 1 4%
Other 2 8%
Unknown 7 29%