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Growing Brands Through Sponsorship

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Cover of 'Growing Brands Through Sponsorship'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Literature Review and Theoretical Background
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    Chapter 3 Conceptual Framework
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    Chapter 4 Development of Research Model
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    Chapter 5 Research Design and Methodology
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    Chapter 6 Hypotheses Testing and Discussion of Results
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    Chapter 7 Conclusions and Future Research Directions
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