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Chapter title |
Pretest of a Model of Acculturation and Grocery Shopping Behavior in Five Canadian Ethnic Subcultures
|
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Chapter number | 76 |
Book title |
Global Perspectives in Marketing for the 21st Century
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17356-6_76 |
Book ISBNs |
978-3-31-917355-9, 978-3-31-917356-6
|
Authors |
Naoufel Daghfous, Emmanuel Chéron, Isabelle Hié |