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Chapter title |
Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey
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Chapter number | 77 |
Book title |
Global Perspectives in Marketing for the 21st Century
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17356-6_77 |
Book ISBNs |
978-3-31-917355-9, 978-3-31-917356-6
|
Authors |
Bulent Menguc, Nimet Uray |