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Chapter title |
Assessing the Risk of Consumer Confusion: Practical Test Results
|
---|---|
Chapter number | 111 |
Book title |
Global Perspectives in Marketing for the 21st Century
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17356-6_111 |
Book ISBNs |
978-3-31-917355-9, 978-3-31-917356-6
|
Authors |
Wendy Lomax, Emma Sherski, Sarah Todd |