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Mendeley readers
Chapter title |
A Study of Australian Materialistic Values, Product Involvement and the Self-Image/ Product-Image Congruency Relationships for Fashion Clothing
|
---|---|
Chapter number | 124 |
Book title |
Global Perspectives in Marketing for the 21st Century
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17356-6_124 |
Book ISBNs |
978-3-31-917355-9, 978-3-31-917356-6
|
Authors |
A. O’Cass, Thomas Muller, O’Cass, A., Muller, Thomas |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 15 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 4 | 27% |
Student > Doctoral Student | 3 | 20% |
Student > Bachelor | 2 | 13% |
Student > Master | 1 | 7% |
Unknown | 5 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 40% |
Social Sciences | 2 | 13% |
Economics, Econometrics and Finance | 1 | 7% |
Materials Science | 1 | 7% |
Design | 1 | 7% |
Other | 0 | 0% |
Unknown | 4 | 27% |