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Chapter title |
Exploring the Implications of the Digital Revolution for Firms’ Product Policy
|
---|---|
Chapter number | 71 |
Book title |
Global Perspectives in Marketing for the 21st Century
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17356-6_71 |
Book ISBNs |
978-3-31-917355-9, 978-3-31-917356-6
|
Authors |
Julien Lévy, Emmanuelle Le Nagard |