You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The Lessons of History: Radical Product Innovation and the Incumbent’s Curse
|
---|---|
Chapter number | 88 |
Book title |
Global Perspectives in Marketing for the 21st Century
|
Published by |
Springer International Publishing, November 2015
|
DOI | 10.1007/978-3-319-17356-6_88 |
Book ISBNs |
978-3-31-917355-9, 978-3-31-917356-6
|
Authors |
Rajesh Chandy, Gerard Tellis |