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Chapter title |
Advertising Executives’ Views of Attributes in Winning New Clients
|
---|---|
Chapter number | 40 |
Book title |
Global Perspectives in Marketing for the 21st Century
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17356-6_40 |
Book ISBNs |
978-3-31-917355-9, 978-3-31-917356-6
|
Authors |
Kim Shyan Fam, David S. Waller, Fam, Kim Shyan, Waller, David S. |