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Mendeley readers
Chapter title |
Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
|
---|---|
Chapter number | 27 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
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Published by |
Springer, Cham, June 2017
|
DOI | 10.1007/978-3-319-68750-6_27 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
|
Authors |
Álvaro Garrido-Morgado, Katia Campo, Óscar González-Benito, Mercedes Martos-Partal |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 2 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 2 | 100% |