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Chapter title |
Special Session: Macromarketing Saving the World: An Abstract
|
---|---|
Chapter number | 36 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
|
Published by |
Springer, Cham, June 2017
|
DOI | 10.1007/978-3-319-68750-6_36 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
|
Authors |
Ben Wooliscroft, Sanna Ganglmair-Wooliscroft, Joya Kemper, Mark Peterson, Ann-Marie Kennedy, Andy Prothero, Wooliscroft, Ben, Ganglmair-Wooliscroft, Sanna, Kemper, Joya, Peterson, Mark, Kennedy, Ann-Marie, Prothero, Andy |