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Chapter title |
An Integrated Model of Pro-Poor Innovation Adoption Within the Bottom of the Pyramid: An Abstract
|
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Chapter number | 53 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
|
Published by |
Springer, Cham, June 2017
|
DOI | 10.1007/978-3-319-68750-6_53 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
|
Authors |
Rajib Hasan, Ben Lowe, Dan Petrovici |