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Chapter title |
Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract
|
---|---|
Chapter number | 78 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
|
Published by |
Springer, Cham, June 2017
|
DOI | 10.1007/978-3-319-68750-6_78 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
|
Authors |
Barry J. Babin, Catherine Frethey-Bentham, Linda L. Golden, David J. Ortinau |