You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
How Multinational Enterprises Develop their Advertising Strategy in New EU Member States: A Qualitative View
|
---|---|
Chapter number | 3 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_3 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Shintaro Okazaki, András Bauer, Rafal Ohme, Radoslav Škapa, Okazaki, Shintaro, Bauer, András, Ohme, Rafal, Škapa, Radoslav |