You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Evaluation and Feedback Effects of Limited Editions in FMCG Categories
|
---|---|
Chapter number | 2 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_2 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Franz-Rudolf Esch, Kai Winter, Esch, Franz-Rudolf, Winter, Kai |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 23% |
Student > Master | 3 | 23% |
Researcher | 1 | 8% |
Unspecified | 1 | 8% |
Unknown | 5 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 15% |
Arts and Humanities | 1 | 8% |
Unspecified | 1 | 8% |
Agricultural and Biological Sciences | 1 | 8% |
Social Sciences | 1 | 8% |
Other | 2 | 15% |
Unknown | 5 | 38% |