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Mendeley readers
Chapter title |
Brand Placements in Movies: The Impact of Modality, Prominence and Plot Connection on Attitude and Behavioral Intention
|
---|---|
Chapter number | 23 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, September 2015
|
DOI | 10.1007/978-3-8349-6006-1_23 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Nathalia Purnawirawan, Marijke Wouters, Patrick De Pelsmacker, Purnawirawan, Nathalia, Wouters, Marijke, Pelsmacker, Patrick De |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 29% |
Student > Doctoral Student | 1 | 14% |
Student > Ph. D. Student | 1 | 14% |
Student > Master | 1 | 14% |
Researcher | 1 | 14% |
Other | 0 | 0% |
Unknown | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 2 | 29% |
Computer Science | 1 | 14% |
Arts and Humanities | 1 | 14% |
Economics, Econometrics and Finance | 1 | 14% |
Design | 1 | 14% |
Other | 0 | 0% |
Unknown | 1 | 14% |