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Mendeley readers
Chapter title |
Missing for One, Unique for the Other – How Missing Attributes Affect Brand Evaluation
|
---|---|
Chapter number | 6 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_6 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Rainer Elste, Franz-Rudolf Esch, Alexander Kulikov, Elste, Rainer, Esch, Franz-Rudolf, Kulikov, Alexander |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |