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Mendeley readers
Chapter title |
The Perceived Interactivity of Top Global Brand Websites and its Determinants
|
---|---|
Chapter number | 15 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_15 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Hilde A.M. Voorveld, Peter C. Neijens, Edith G. Smit, Voorveld, Hilde A.M., Neijens, Peter C., Smit, Edith G. |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 27% |
Lecturer | 3 | 27% |
Student > Master | 2 | 18% |
Lecturer > Senior Lecturer | 1 | 9% |
Unknown | 2 | 18% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 4 | 36% |
Business, Management and Accounting | 2 | 18% |
Engineering | 2 | 18% |
Unknown | 3 | 27% |