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Mendeley readers
Chapter title |
A Cross-Cultural and Gender-Specific Examination of Consumer Skepticism toward Advertising in General vs. Pharmaceutical Advertising – Empirical Evidence from the U.S., Germany and China (Hong Kong)
|
---|---|
Chapter number | 20 |
Book title |
Advances in Advertising Research (Vol. 1)
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Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_20 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Sandra Diehl, Ralf Terlutter, Kara Chan, Barbara Mueller, Diehl, Sandra, Terlutter, Ralf, Chan, Kara, Mueller, Barbara |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 67% |
Professor | 1 | 17% |
Unknown | 1 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 50% |
Economics, Econometrics and Finance | 2 | 33% |
Psychology | 1 | 17% |